How To Check What Your Competition Is Doing To Improve Your SEO And Ranking


Are you looking at your competition and wondering how they’re making massive strides and growth with their SEO and ranking? There are ways to check what your competition is doing. You can also take advantage of Washington DC SEO services to do these for you.

Below are some of the ways that you can do to check what your competition does.

Keyword Research

Your competitors will be in the same industry as you, so you will undoubtedly know what your visitors and their visitors will type in the search form when they are looking for something that you have on your website. Make a list of these keywords.

Look at the keywords that you have listed and try to search them. Does your competitor have the upper hand on you in the rankings? Maybe they’re beating you on localized results, but you’re beating them on global results? It’s possible to find the reason why.

There are tools that let you plan your keyword based on what you already have. Online tools are also available that lets you look at the keywords that your competitor might be using. If you have a Google Ads account, then you can take advantage of the tools that they provide.

Content Comparison

No matter how good you believe you are with the usage of your keywords, it all boils down to the quality of the content. You have to make sure that the content that you are putting out beats the content of your competitors.

Beating your competitors in terms of engagement, strength, and pull with your content is important. You can have an engaging content, but it may not be as impactful as your competitor’s which is getting more shares.

Implement the keywords that you researched with the content that you are creating. Create high quality by properly researching regarding the topic that you are going to publish. If you are publishing in video form, give visitors a rundown of what’s going to be in the video.

Websites that are photo heavy aren’t exempt to content as well. Of course, all content is ultimately subjective, but there are still ways to gauge how the content is going to be digested. You can have a focus group of people to take a peek at the content first and give their thoughts.

Look at Backlinks

Backlinks have always been important to Washington DC SEO services. You could beat your competitor on everything, but they might still be on top of you in the search pages simply because their link building strategy is more efficient.

When you build links, you have to be thorough and not rush it. Social media is also a key factor in building links. Yes, you can link to your own website through your social media accounts, but it’s also useful to reach out to bloggers, forum posters, and social media influencers.

Tessa’s Washington DC SEO services uses the best technologies and techniques to help you achieve goals for your business. Contact us today and let’s discuss how we can be of service.