As an SEO consultant who is vigorously engaged in activities that would help in improving the website ranking of your client or one who is engaged in the copywriting process, you would be aware of the importance of keywords.
While you may consider certain terms as important, the target audience might use an entirely different set of words to search for the product. You would also notice that a number of clients use the same search terms. In order to ensure that you do not miss out on the traffic that you can bring in to your website using the search term that is often used by the target audience, it is important that you use. The SEO Shark based in Auckland has prepared a short guide to your keyword research. Keyword research as a tool to find the right keywords which you need to optimize to attract a large part of the potential audience as well as to get a fair idea about the search intent:
Keyword research is believed to be the process of coming up with an extensive list of keywords that would be helpful in improving the website ranking. However, to achieve it, the keyword research process should be done by a systematic process.
The Systematic Approach
Keyword research actually involves the following steps
- Defining the mission of the website. This also includes identifying the feature that is unique about your product or service.
- Creating a list of keywords that you think is appropriate for your website. Alternatively, it could be the keywords that are considered to be appropriate by your SEO consultant. You also have the option to use tools such as Google analytics to make a list, if you find it hard to make up one on your own.
- Try to figure out the search intent or the reason for which people search for websites like yours
- Create landing pages and optimized keyword pages taking care that you create landing pages, not for subtle variations in keywords.
Follow this systematic process to ensure that the keyword research serves its purpose.